Trưởng ban Nhãn hiệu (Brand Manager)

Job Description

• Manage the Marketing/Brand Management activities of the brand, building consumer preference to achieve the overall business objectives of the responsible categories.

• Plan, develop, and organize the implementation of the brand's marketing plans according to the company's overall business objectives based on continuous analysis and evaluation of the brand, market, and consumer psychology.

• Assist the Category Marketing Director in identifying and implementing short-term and long-term marketing strategies for the brand in line with the company's overall business strategy.

• Propose, plan, implement, and evaluate marketing programs and activities, and assess the results of the marketing programs throughout the year for each responsible brand, ensuring alignment with the overall development strategy and achieving category objectives.

• Assist the Category Marketing Director in developing and launching new products and packaging.

• Closely monitor sales performance and forecast category volume.

• Manage and use the marketing budget correctly and effectively within the approved budget.

• Manage advertising agencies and suppliers to ensure results are delivered as committed and cost-effective.

Job Requirements

Education:

• University/graduate degree, preferably in Economics, Business Administration, Marketing, etc.

Experience:

• At least 3-5 years of experience in a similar position in the Marketing field at multinational companies/large-scale companies in the dairy, food, or fast-moving consumer goods sectors.

• Experience in managing teams working on brand development projects and marketing activities: ATL communication programs and BTL brand activation programs (new product development, market research, advertising, promotions, etc.).

Professional Knowledge & Skills:

• Proficient in brand marketing/marketing knowledge and skills.

• Analytical and decision-making skills.

• Planning, execution, delegation, and control skills.

• Leadership, development, and training skills for subordinates.

• Presentation, negotiation, and communication skills to achieve the highest work efficiency in internal and external company relations.

Other Requirements:

• Good English communication skills.

• Proficient in office computing.

• Enthusiastic, proactive work spirit.

• Ability to withstand high pressure.

 *** Please note that only qualified profiles will receive a reply and be contacted for an interview due to the large number of applications Vinamilk receives. Thanks for your attention and application!