Master Brand Manager

Main Responsibilities 

Master Brand Concept and Communication

• Work closely with our strategic agencies to define our master brand concept and identity.
• Develop an annual plan to achieve the master brand positioning that we are after.
• Execute the plan either independently or in strong collaboration with the marketing team to make sure that our master brand image is relaunched successfully and maintained consistently. 

Brand Guidelines and Co-Creation

• Inspire our marketing team on the master brand guidelines and co-create brand essences and visual identities to elevate the whole Vinamilk’s portfolio.

• Work in partnership with our marketing team, in-house and external creative agencies on strategic projects, provide guidance and inputs to bring up our creative quality and overall campaign performance.

• Collaborate with our media team to develop communication templates for different consumer journeys and effectively use data and business results to timely and effectively improve your templates.

Culture Shaper

• Support our employer branding team on idea generation, event organisation and communications to promote the corporate brand of Vinamilk, turning our employees into passionate brand advocates.

Basic Qualifications 

• Have relevant experiences in creative development, product development, branding works, customer experience and engagement (at least 5 years).

• Passionate for communication and creativity. You understand both the hassle and the beauty of the creative process. 

• Strong in concept and project management, resourceful and flexible.

• Have a structured approach to navigate complicated matters and network. Be a good problem solver.

• Think strategically but don’t mind getting your hands dirty for execution work. You own your results 100%.

• Have an excellent communication skill and a win-win mindset

• Fluency in English

APPLICATION: 

Should you be interested in this position, kindly send your profile and cover letter to email: sio_hr@vinamilk.com.vn (Recruitment Team – HR Dept.) 

Thanks for your attention and application!